Maison Forine – Visual Brand Communication for Czech Glassware

ByPetr Nutil

Maison Forine is a Czech glassware and crystal brand with an extensive product portfolio. I provide ongoing graphic design and product communication services for the brand, covering everything from packaging and catalogs to its presentation at international trade shows. My work connects day-to-day design production with the way the brand and its products are presented to customers and business partners.

The Challenge

Maison Forine manages an extensive product portfolio, including collections such as Elysia, Lounge, Moderna, Leona, Old School, Anna, Marta, Gourmet, Lauren, Beer, Sommeliers Chest, Veronica, Decanters, and Enigma. The brand also represents Royalex, a professional HoReCa product line.

Each collection has its own distinctive character.

Elysia focuses on the unique shape of its bowl and the wine-tasting experience. Old School features a distinctive 3D design in the base of the glass and is designed for whisky, rum, gin, and cognac. Meanwhile, Moderna and Marta offer a simpler, more versatile approach to glassware.

The challenge was not to force everything into a single visual style. It was about creating a communication approach that gives each product its own identity while keeping the entire portfolio consistent under one brand.

My Role

I work with Maison Forine as an external design and marketing partner. My role combines creative development with the brand’s day-to-day needs, from initial concepts and design to production and real-world implementation.

My work primarily includes:

  • Packaging and packaging design
  • Product communication
  • Catalogs and sales materials
  • Product photography and art direction
  • 3D visualization
  • Marketing materials
  • Digital communication
  • Trade show and presentation materials (see Ambiente Frankfurt 2026 and 2025)
  • Print-ready artwork and production
  • Multilingual content development

Let the Product Take Center Stage

When working with glassware, it’s easy to be tempted to enhance the product with graphic effects. In reality, the glass itself should always be the most important visual element.

That’s why my approach to product communication focuses on shape, proportions, transparency, light, and detail.

Marketing & Brand Communication

Maison Forine operates in international markets, so its communication needs to work across different regions and distribution channels. The brand has a presence in Europe, the Middle East, China, Southeast Asia, North America, and South Africa.

Design, therefore, cannot be treated as an isolated discipline. Products need to be presented consistently across catalogs, websites, sales materials, trade shows, and packaging.

Every touchpoint needs to work together as part of one cohesive brand experience.

Selected Areas of Work

Packaging: Packaging design, product line development, and production-ready artwork.

Product Communication: Product photography, visualization, and collection presentation.

Marketing: Catalogs, sales materials, digital content, and other marketing assets.

Art Direction: Visual direction for product communication and creative image development.

Production: Print production, technical specifications, and project execution.

International Communication: Multilingual materials and communication tailored to international markets.